Wiktor Kulinski PhD
Strategic Research & Innovation Consultant
I specialize in deep, human-centred research that leads to authentic foresight, helping businesses and leaders make informed, future-ready decisions.
Key Differentiators
How my approach is different from the rest
PhD in Anthropology & Performance Studies—Bridging academic rigour with practical business applications.
Expert in deep cultural, generational, and global insights that drive strategic growth and innovation.
Proven success in guiding strategic decisions that influence funding, policy, market expansion, and emerging business trends.
About My Expertise
Helping Organizations Navigate Complexity Through Research-Driven Strategy
For Private Sector & Industry
- Market foresight & trend analysis
- Organizational strategy & innovation planning
- Consumer & generational insights
For Public Sector & Government
- Policy research & impact studies
- Community engagement & consultation
- Cultural and economic development strategy
For Universities & Foundations
- Strategic research partnerships
- Knowledge mobilization & public engagement
- Interdisciplinary research integration
For Non-Profits & Cultural Institutions
- Program design & funding strategy
- Stakeholder research
- Cultural industry strategy
The Power of Deep, Human-Centred Research
Uncover critical insights
through deep, qualitative and quantitative research.
Develop long-term innovation strategies
that align with both market needs and cultural shifts.
Bridge research with strategy
to ensure data-driven, human-centred decision-making.
Turn uncertainty into opportunity
by translating insights into authentic, actionable foresight.
Research in Action
How my work has driven policy, strategy & innovation
Brant Region, Ontario
Brant Region Culture Basic Survey and Arts Census
Strategic Cultural Research for Creative Sector and Economic Development
- Challenge
Municipal leaders needed data on the economic & social impact of creative industries. - Solution
Led a research initiative integrating ethnographic & quantitative data to map the creative economy. - Impact
Findings influenced municipal policy, funding allocations, and cultural investment strategies.
Pierogerie Polish Foods Inc.
Food Innovation & Branding Strategy
Food Industry and Agritourism Growth & Market Research
- Challenge
Pierogerie.ca, a organic pierogi food company, wanted to expand its market reach and brand identity. - Solution
Conducted ethnographic market research on consumer behaviours & food trends, developing a brand positioning strategy. - Impact
Helped Pierogerie.ca refine its messaging, audience targeting, and growth strategy, leading to increased customer engagement & stronger brand recognition.
Wilfrid Laurier University, Brantford Campus
One Market Cultural Hub
Public Policy & Community Engagement Research
- Challenge
Local businesses and tourism sectors lacked consumer insight data. - Solution
Conducted research-driven stakeholder engagement and consumer behaviour analysis. - Impact
Helped shape marketing campaigns, economic development plans, and industry partnerships.
Red Label Studio
Small Business Support
Digital Innovation & Brand Strategy Consulting
- Challenge
Small businesses lacked strategic digital marketing expertise. - Solution
Developed brand storytelling, audience research, and digital strategy. - Impact
Helped businesses increase audience engagement, optimize operations, and grow brand loyalty.
What I Can Do For You
Strategic Research & Innovation Services
Strategic Research & Insight Development
- Ethnographic and qualitative research studies
- Mixed-method research design and analysis
- Audience and stakeholder research
Organizational & Program Strategy
- Strategic planning informed by research
- Program and policy development support
- Research-to-action frameworks for implementation
Market Foresight & Trend Analysis
- Generational and cultural trend mapping
- Sector-specific foresight research
- Innovation readiness audits
Advisory & Consulting Services
- Research advisory for foundations and institutions
- Strategy consulting for public and private sector projects
- Embedded research partnerships and collaborative design